CORE INSURANCE GROUP
Strategy & Planning | Content Creation | Management & Optimization
CORE Insurance Group is a Fort Worth-based, family-owned insurance agency specializing in both personal and commercial coverage. Built on a foundation of trust and a commitment to doing the right thing, the firm focuses on providing tailored insurance solutions while building long-term client relationships.
OVERVIEW
The goal was to elevate CORE’s digital presence across Instagram, Facebook, and LinkedIn while maintaining a professional yet approachable tone. The strategy focused on increasing brand awareness, building credibility, and positioning CORE as a trusted, relationship-driven insurance advisor.
Objective
The content strategy focused on educating and building trust, blending informative insurance insights with brand storytelling. By simplifying complex topics into approachable, client-friendly messaging, the brand became more accessible while maintaining credibility.
CONTENT APPROACH
Strategy & Execution
A comprehensive and consistent social media strategy was implemented to align with CORE’s values and service-driven approach:
- Full social media management across Instagram, Facebook, and LinkedIn
- Three curated posts per week per platform
- Strategic hashtag and keyword optimization to improve visibility
- Monthly content shoots to capture branded, professional imagery
- Collaborative content calendars delivered in advance for alignment and approvals
- Caption writing and post scheduling tailored to each platform
- Short-form video editing for Instagram Reels
- Active community engagement to foster trust and connection
- Paid social strategy and ad implementation to expand reach
- Monthly performance reporting with ongoing optimization
A strategic focus on short-form video and relatable, educational content led to a breakout viral moment that significantly accelerated growth and visibility:
- +1,543 new followers (net growth), increasing overall following by over 100%
- 1.8 million accounts reached
- ~15,000 profile views driven from a single high-performing post
- Engagement rate increased to 13%, up from 2.5%
Results
Through consistent, strategic content and a strong focus on storytelling, CORE Insurance Group has transformed its social presence into a powerful marketing channel. The brand now maintains a polished, professional, and highly engaging digital footprint that supports ongoing growth, awareness, and client connection.
Impact